What the bookstore brings
Three small things.
Two essentials, one optional. None of them are about selling books before the night starts; that part is on S.E.
-
Space and seating
Ideally an evening slot — long enough for a reading and discussion.
-
Promotion
Newsletter, social, and in-store posting in the weeks leading up.
-
Refreshments (optional)
Lovely if they happen, no pressure if they do not.